Designing a French inspired cozy Bakery Cafe in Seoul. 

Cafe Au Thierry is a patisserie and cafe curated by French pastry chef Gael Etrillard and run by a Korean restauranteur in South Korea’s Hongdae region, known for its trendy eateries and thriving indie music scene. They thrive to provide authentic French pastry style to the Korean market and also provide a unique, comfortable space to hang out.

Cafe Au Thierry

Brand Identity Design 

Packaging Design

Signage Design 

DESIGN TEAM

Annie Choi

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