START-UP EYEWEAR
BRAND IDENTITY / PRODUCT DESIGN 
CLIENT

MUDT 

YEAR

2020

ROLE
TEAM

Creative Lead

Annie C

Inchol H

Thomas K

Alex L

OVERVIEW

Designing a start-up Eyewear Brand from architectural inspiration. 

 

The buildings of New York inspire us, and we transform our visual interpretation of a city into art. Each product is inspired by this interpretation, reflecting the city and our unique point of view.

 

Just as architecture defines each city, the iconic buildings give each pair of MUDT sunglasses unique aesthetics. The focus of the company is to design products that have a deeper meaning and stronger emotional connection with customers.