START UP
BRAND DESIGN
CLIENT

Farmshelf

YEAR

2015

ROLE
TEAM

Designer

Finn.J

Thomas.K

OVERVIEW

Farmshelf is a Brooklyn based urban farming start-up company. They develop an automated hydroponic system that enable anyone to grow higher quality greens maintaining the freshness, minimizing the carbon footprint. Their product brought a new paradigm of vertical farming using the technologies. For this project, we designed the brand identity and the design system that can portray their vision and carry their mission statement more effectively.